Split | Cofounder, Product Lead

Eliminate customer checkout times at restaurants and create a new channel for targeted marketing.

 

In 2013 I started working on a side-project called PayGo (later named Split) that was inspired by previous work I had done for a mobile point-of-sales system project for Ann Taylor and countless experiences at restaurants where my time was limited and service was slow.

My Role

Cofounder, CPO, Manager, Platform and Product Lead, Product Strategy, Partner Strategy, Cheerleader, Automated Engagement and Retargeting, UX, UI — Startup environment

The Challenge

Building a new product from scratch, identifying the product market fit, defining target customers, fund raising, customer acquisition, user acquisition and a host of other challenges associated with building a new product or company with limited resources.

The Approach

The first step was to talk about the PayGo concept with consumers, restaurant owners, managers, and other staff members.

The steps looked something like the following:

  1. Learn about the technology behind the business, stakeholder needs, customer expectations to order to deliver a product that can satisfy all parties involved — owners, operators, managers waiters, bartenders and restaurant customers.
  2. Develop user and stakeholder profiles based on the aforementioned findings, define hypothesis and design features that supported behaviors and desired tasks according to each profile.
  3. Make prototypes based on stakeholder needs and hypotheses for testing that resulted in some validation and invalidation of assumptions.
  4. Gather lots of feedback via interviews and quantitative analysis via Mixpanel and Google Analytics
Semi-Final pitch for Georgia Tech/TAG competition in 2014

Semi-Final pitch for Georgia Tech/TAG competition in 2014

Onsite user testing POC version of Split at Tin Roof Cantina in 2014

Onsite user testing POC version of Split at Tin Roof Cantina in 2014

 

High-level user app flow

Split product team high-level process slide

Split product team high-level process slide

2016 Winners of the Technology Association of Georgia's Most Innovative FinTech company award

2016 Winners of the Technology Association of Georgia's Most Innovative FinTech company award

Diagram of how Split was used by restaurants as a marketing channel to retarget and reengage consumers

High-level annotations for 1.x point release involving iterative improvements

High-level annotations for 1.x point release involving iterative improvements


2.x — UI Screens for "Takeout/Pre-Order" Flow


Pinpoint 1.x — Restaurant-Facing Companion Application to Split

Pinpoint is a restaurant-facing web application that utilizes data from on-site point-of-sales systems, payment processing information and user information from the Split application for the restaurant to deploy push notifications, emails and in-app messages to cohorts of customers that fit their needs. Pinpoint is often used to announce events, services (e.g. catering) and retain customers with high spending habits across the Split network.

Pinpoint Dashboard Main Screen

Pinpoint Dashboard Main Screen

Pinpoint Campaign Building — Customer Filters and Summary

Pinpoint Campaign Building — Customer Filters and Summary

Pinpoint Campaign Building — Customer Diet Behavior Filter

Pinpoint Campaign Building — Customer Diet Behavior Filter

Pinpoint Campaign Deployment

Pinpoint Campaign Deployment